# Alnico > Alnico is Singapore's fractional CMO service — senior marketing leadership on a monthly subscription, at 80% less cost than hiring a full-time CMO. We serve SMEs and growth-stage businesses across Singapore and Southeast Asia who need strategic marketing direction without the full-time executive price tag. Alnico provides outsourced Chief Marketing Officer (CMO) services on a subscription basis. Rather than hiring a full-time CMO (average salary: S$205,500/year in Singapore), businesses engage Alnico for expert marketing leadership — strategy, channel oversight, vendor management, team mentoring, and performance accountability — on a flexible month-to-month retainer with no lock-in. Alnico's approach is called "Beyond Paid Ads" — a comprehensive marketing methodology that goes beyond ad campaigns to include SEO, content, branding, public relations, sales enablement, digital strategy, business development, and social media. The goal is sustainable, commercially-tied marketing growth, not vanity metrics. Alnico has partnered with 30+ businesses in Singapore across industries including F&B, education, healthcare, fintech, B2B tech, aesthetics, law, and retail. ## Core Service - [Fractional CMO Singapore — Home](https://alnico.sg): Main service page explaining how Alnico's CMO subscription works, pricing approach, client results, and FAQs. - [Apply to Work with Alnico](https://apply.alnico.sg): Application page for businesses with $1M+ revenue seeking fractional CMO engagement. - [Case Studies](https://alnico.sg/case-studies): Real client outcomes including a 67% increase in monthly enquiries, 10% sales increase, and revenue breakthroughs during Covid-19. - [New Marketing Model](https://alnico.sg/new-marketing-model): Alnico's framework combining fractional CMO leadership with AI execution for exponential marketing output. ## Blog & Thought Leadership - [The "New Model" of Marketing: Combining Fractional Leadership with AI Execution](https://alnico.sg/the-new-marketing-model-of-marketing-combining-fractional-leadership-with-ai-execution): How fractional CMOs combined with AI tools create outsized marketing output at a fraction of traditional cost. - [The True Cost of Hiring a CMO in Singapore: Full-Time vs. Fractional](https://alnico.sg/the-true-cost-of-hiring-a-cmo-in-singapore-full-time-vs-fractional): A breakdown of the real cost comparison between in-house and fractional CMO models in Singapore. - [Marketing Agency vs. Fractional CMO: Who Actually Cares About Your P&L](https://alnico.sg/marketing-agency-vs-fractional-cmo-who-actually-cares-about-your-pl): Why a fractional CMO differs from an agency relationship in terms of accountability and commercial alignment. - [Fractional CMO Singapore: The New Model for Growing 7-Figure SMEs](https://alnico.sg/fractional-cmo-singapore-the-new-model-for-growing-7-figure-smes): How fractional CMO leadership is changing how Singapore SMEs approach marketing leadership. - [CMO as a Service: How to Outsource CMO Leadership for 7-Figure Growth](https://alnico.sg/cmo-as-a-service-how-to-outsource-cmo-leadership-for-7-figure-growth): A guide to understanding and implementing the CMO-as-a-service model for sustainable revenue growth. - [Blog](https://alnico.sg/blog): All articles on marketing strategy, fractional CMO insights, and growth tactics for Singapore SMEs. ## Marketing Resources & Playbooks - [Resources Hub](https://alnico.sg/resources): Full library of Alnico's industry-specific marketing playbooks. - [FinTech in Singapore Marketing Playbook](https://alnico.sg/fintech-in-singapore-marketing-playbook): SEO, paid, and content strategies tailored for Singapore fintech companies. - [Healthcare in Singapore Marketing Playbook](https://alnico.sg/healthcare-in-singapore-marketing-playbook): Marketing guidance for Singapore healthcare providers navigating regulatory constraints. - [Law Firm in Singapore Marketing Playbook](https://alnico.sg/law-firm-in-singapore-marketing-playbook): Compliant marketing strategies for Singapore law firms under the Legal Profession Publicity Rules. - [Dental Clinic in Singapore Marketing Playbook](https://alnico.sg/dental-clinic-in-singapore-marketing-playbook): Marketing playbook for dental practices in Singapore's competitive clinic landscape. - [EdTech in Singapore Marketing Playbook](https://alnico.sg/edtech-in-singapore-marketing-playbook): Growth strategies for Singapore EdTech companies in a high-investment market. - [Preschool in Singapore Marketing Playbook](https://alnico.sg/preschool-in-singapore-marketing-playbook): Marketing strategy for preschools seeking to grow enrolment in Singapore. - [Medspa in Singapore Marketing Playbook](https://alnico.sg/medspa-in-singapore-marketing-playbook): Positioning and channel strategy for medspas differentiating from aesthetic clinics and beauty salons. - [Gen Z Marketing Playbook](https://alnico.sg/gen-z-marketing-playbook): Strategies for reaching and converting Gen Z consumers in Singapore. - [Financial Advisor in Singapore Marketing Playbook](https://alnico.sg/financial-advisor-in-singapore-marketing-playbook): Compliant growth marketing for financial advisors in Singapore. ## Optional - [SEO Services Singapore](https://alnico.sg/seo-services-singapore-technical-content-seo-solutions): Alnico's SEO service offering covering technical, on-page, and content SEO. - [SEO Consultant Singapore](https://alnico.sg/seo-consultant-singapore-expert-search-engine-optimization): Expert SEO consultancy page for Singapore businesses. - [Marketing Consultant Singapore](https://alnico.sg/marketing-consultant-singapore-strategic-marketing-expertise): Strategic marketing consultancy services page. - [Digital Marketing Consultant Singapore](https://alnico.sg/digital-marketing-consultant-singapore-data-driven-digital-strategy): Data-driven digital marketing strategy services. - [Branding Consultant Singapore](https://alnico.sg/branding-consultant-singapore-build-a-memorable-brand-identity): Brand identity and positioning consultancy for Singapore businesses. - [Content Marketing Consultant Singapore](https://alnico.sg/content-marketing-consultant-singapore): High-authority content creation and content strategy services. - [Social Media Consultant Singapore](https://alnico.sg/social-media-consultant-singapore-strategic-social-presence): Strategic social media management and growth. - [B2B Digital Marketing Consultant Singapore](https://alnico.sg/b2b-digital-marketing-consultant-singapore): Specialist B2B digital marketing for Singapore companies. - [Local SEO Singapore](https://alnico.sg/local-seo-singapore-rank-higher-in-local-search-results): Local search optimisation to rank higher in Singapore-specific results. - [Ecommerce SEO Singapore](https://alnico.sg/ecommerce-seo-singapore-drive-more-sales-through-search): SEO strategies specifically for Singapore ecommerce businesses. - [Certified CMO Partners](https://alnico.sg/certified/6QX6CDHL8S2T): Alnico's network of vetted, certified CMO partners meeting Alnico's standards for quality and client impact. - [Visit Us](https://alnico.sg/visit-us): Physical location and contact information for Alnico in Singapore.