New Marketing Model

Ideal for 7-figure business owners:

The new marketing model that The Business Times, Channel News Asia and Workforce Singapore are talking about for 2025 and beyond

Discover the new marketing model that gives SMEs the advantage of a Chief Marketing Officer (CMO)
at 80% cost savings — giving you control, ROI, and confidence to grow through marketing.

As featured on

So... what is the
new marketing model?

The old model: Marketing is evolving fast — AI, rising ad costs, and tougher competition mean “doing nothing” now means falling behind.

And as an SME, your options haven’t been great:

DIY marketing you don’t have time or expertise for
Agencies you can’t control or hold accountable
Senior hires with salaries you can’t justify

The old model is reaching its limit as the landscape changes.

The new model: You don’t need bigger marketing budget — you need senior leadership paired with scalable, AI-enabled execution.

This new marketing model combines:

Fractional Chief Marketing Officer (CMO) — senior-level strategy and direction without the cost of a full-time hire
AI-enabled execution — enabling lean teams and junior marketers to implement with speed, precision, and efficiency.

Together, this model lets you focus on what matters, move faster, and save up to 80% without sacrificing results.

Workforce Singapore (WSG) is encouraging companies to adopt fractional work
model, highlighting its benefits and potential for growth.

Fractional roles are increasingly being seen as the future of work by Singapore workers and employers alike.

We’ll help you grow faster and smarter for less — without risk, complexity, or bloated overheads.

Common misconceptions we’ll bust:

Experience the new
marketing model for free:

Images shown are representative and may differ from the actual product or outcome.

The real reason marketing drains
your time, budget, and energy

As a business owner, you’re juggling sales, operations, and marketing — but without senior marketing expertise or a clear roadmap, your efforts turn into fragmented execution, wasted spend, and stagnant growth.

AI, rising ad costs, and tighter regulations make marketing more competitive than ever. You’ve tried agencies, freelancers, interns, even DIY learning — but without strategy, measurable goals, or consistent execution, nothing sticks.

The result? Frustration, anxiety, and the fear of falling behind while burning through resources.

But it doesn’t have to stay this way. Imagine marketing that runs profitably and smoothly with minimal involvement from you. Structured workflows, right-fit talent, and steady, measurable results — giving you confidence and time back to focus on growing your business.

Say hello to:

Why are we the team for this
new marketing model?

When you choose us, you’re not just hiring a marketer, you’re stepping into a new marketing model led by a business builder, strategist, and growth partner.

How a MedSpa cut marketing spend by 48% and grew stronger

From top to bottom:
BMB team, Alnico Founder, Alnico CMO

“I’ve been running BMB (Beauty Mums & Babies) for over 20 years. But for many years, revenue stagnated and starting to decline. I worried the business might become unsustainable. Many competitors were coming in, and they’re moving ahead digitally while I felt like I had started too late.

I tried freelancers, hiring an in-house marketing exec, regularly participating in events and baby fairs. But nothing worked. Instead, I was still stuck overseeing marketing on top of sales and operations with little results. I felt anxious, frustrated, and burnt out.

That’s when I found Alnico. Their CMO didn’t just “do marketing” — they gave me clarity, results, and peace of mind. The CMO provided leadership and identified inefficiencies in marketing, cutting costs by 48% without sacrificing results. In fact, performance improved even as we spent less. Alnico also sourced and hired remote marketing talent for execution, while the CMO provided the strategy and coached the team to stay aligned with the bigger picture.

The CMO showed us how to use AI for marketing effectively, boosting productivity and output. Progress became visible on a dashboard set up by the CMO. Finally, marketing was transparent, effective, and under control.

Today, my team is aligned, execution is consistent under the CMO’s leadership, and I can step away without worry. I even went on holiday without logging into Zoom for marketing team meetings — a freedom I hadn’t had in years. Most importantly, I feel confident again. We’re now on track to hit our revenue target and realizing our exciting plans in the next few years.

If you’re stuck like I was, try Alnico. When you have the right CMO, everything changes: clarity, results, and peace of mind.”

Alnico CMO coaching marketing team via video-conferencing Zoom

BMB Founder, Gina, on holiday

If you’re stuck like I was, try Alnico. When you have the right CMO, everything changes: clarity, results, and peace of mind.”

Gina Lim

Founder of BMB

Alnico CMO coaching marketing team via video-conferencing Zoom

BMB Founder, Gina, on holiday

How a Design-and-Build firm go from relying on agencies to owning their marketing

Nic & Wes Management at SOE Awards 2019

“I’ve been building Nic & Wes for years — from the ground up, one project and one relationship at a time. Over the years, our marketing helped us grow from stage 1 to 5. But as we prepared to scale even further, we realized it needed a serious refresh. We didn’t just need more marketing activity — we needed strategy, structure, and a fresh set of eyes to help us see what we couldn’t from inside.

We wanted someone who could look at everything we’d already built — the brand, the systems, the story — and make it clearer, sharper, and scalable. Someone who could explain what was working, what wasn’t, and take the guesswork out of what to do next.

That’s when we partnered with Alnico. Their CMO stepped in with a new perspective and the expertise we’d been missing. They helped us redefine our strategy, streamline workflows, implement AI-driven processes, set measurable KPIs, and even coach and hire the right marketing talent for execution. They also reviewed our existing agency engagements for performance and cost — giving us visibility and confidence like never before.

The impact was transformative. Marketing has become more organized, data-driven, clearer and effective. Most importantly, it freed up my COO to focus on where her attention should be — while I could shift my attention to growth and new ventures.

If your marketing’s been running on experience and instinct, but you’re ready to scale smarter — Alnico helps you cut the noise, sharpen your direction, and grow with confidence.”

Screenshot of the new marketing dashboard showing clarity of data

Nic & Wes’s new venture — Villa Jepun,  located in the heart of Canggu, Bali

If your marketing’s been running on experience and instinct, but you’re ready to scale smarter — Alnico helps you cut the noise, sharpen your direction, and grow with confidence.”

Brian Kow

Founder and CEO of Nic & Wes

Nic & Wes’s new venture — Villa Jepun,  located in the heart of Canggu, Bali

Screenshot of the new marketing dashboard showing clarity of data

How a hospitality brand made B2B growth repeatable, measurable, and fully owned the system

From left to right:  
Alnico CMO, Bluewaters Management, and Alnico Founder

“I started Bluewaters with an idea to create a space that combines the warmth of hostel communities with hotel-grade comfort. Our guests saw it as a home away from home, and our B2C bookings proved the demand. But during off-peak seasons, rooms sat empty. I knew there was B2B potential, but I didn’t have the structure or bandwidth to tap into it.

When I met Alnico, they didn’t pitch campaigns. The CMO immediately identified what was actually missing: marketing bandwidth and focused execution.

He led marketing strategy and direction so we stopped scattering our efforts. He put workflows and structure in place, coached the team, and gave us the frameworks to execute properly. With Alnico, group booking enquiries, site visits, and partnership conversations started coming through my LinkedIn and network — not just from travel platforms. Every action is now tracked, delegated, and tied to outcomes, and for the first time, it feels like we’re leading marketing instead of reacting to it.

We didn’t increase ad spend. We just got clear on who to reach and how to reach them with a repeatable growth system. With experienced leadership and daily discipline behind the strategy, I can finally see what’s working and why.

That’s the difference Alnico made.”

When I met Alnico, they didn’t pitch campaigns. The CMO immediately identified what was actually missing: marketing bandwidth and focused execution.

Ned, founder of Bluewaters, on-site with guests in the background

Excel-based dashboard with clear visibility and tracking of sales and marketing

When I met Alnico, they didn’t pitch campaigns. The CMO immediately identified what was actually missing: marketing bandwidth and focused execution.

That’s the difference Alnico made.”

Ned Theu

Founder of Bluewaters Hotels & Hostels

Ned, founder of Bluewaters, on-site with guests in the background

Excel-based dashboard with clear visibility and tracking of sales and marketing