Beyond Paid Ads™
Community
Every week, the Beyond Paid Ads™ Community
comes together for exclusive events.
07
October
2025
The CMO Role, Redefined: From Campaigns to Catalysts of Business Growth
Featured Guest: Christina Lim, founder of Chrisspeak
Marketing today is not just about driving awareness or running campaigns. The modern CMO must step up as a business strategist. In this session, Christina Lim will unpack how the CMO role is evolving, what this means for leaders and their teams, and how businesses can elevate marketing from a cost centre to a true growth engine.
Welcome to Beyond Paid Ads™—a community where business and marketing professionals come together to explore holistic and balanced approaches to marketing.
If you're not part of the community yet, we invite you to join us as a guest for free.
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